Simon leads the creative vision and strategy for a diverse portfolio of clients, ranging from airlines and beverages to gaming and confectionery. With over 15+ years of experience in this role, he has launched many successful campaigns across multiple media platforms, including television, print, out-of-home, digital, social, and experiential.

He has a passion for crafting compelling stories and engaging experiences that resonate with the target audience and drive business results. He’s also directed numerous photo shoots with renowned photographers, such as Sam Jones and Nigel Parry whose work can be seen in prestigious publications. In addition, Simon taught at the Academy of Art University in San Francisco, where he graduated with a B.A. in Advertising Design. His mission is to create impactful and innovative solutions that elevate the brands he works with and inspire the consumers he reaches.